Pedal partners: Our Charity Bike Ride 2024 sponsorship announcement
Published by Colt Technology Services on July 15, 2024
The Colt Bike Ride is our annual charity event that challenges riders to cycle 450km from our base in Brussels to our office in Dusseldorf, raising funds that support 22 global charities in aid of digital inclusion.
Since its inception 11 years ago, the bike ride has raised almost two million euros for worthy causes.
The 175-strong group of riders are currently fundraising and training in equal measure, readying themselves for the starting line in early September. Behind the scenes, the bike ride is only made possible by a valiant fleet of support crew comprised of Colties and team members from our partners: Ciena, Cisco, and PCCW. Besides riding or supporting, our partners are also helping us cover operational costs in the lead-up to and during the event.
Ciena, our charity event’s platinum sponsor, is a global leader in optical and networking systems, services and software. It builds adaptive networks to address ever-increasing digital demands for richer, more connected experiences for all users. Ciena has pursued innovation for over three decades; prioritising deep, collaborative relationships within its teams, customers, partners and communities on a local and global scale.
Cisco has helped connect the UK & Ireland and accelerated its digital future for over 30 years. Nearly every connection in the UK & Ireland touches the Cisco network, and the company are invested in projects across the nation to support innovation, from smart cities to transport, healthcare and manufacturing, to cybersecurity and digital skills.
PCCW Global is headquartered in Hong Kong and supports businesses with telecommunications, media, IT solutions, property development and investment. It holds a majority stake in the HKT Trust, Hong Kong’s premier telecommunications service provider, allowing it to deliver end-to-end integrated solutions that assist enterprises in transforming their business.
We have collaborated closely with our sponsors for many years, and our joint commitment to connecting the world makes them all ideal partners for Colt’s first charity bike ride in five years.
Jim Crum, Ciena’s Strategic Alliance General Manager for Colt, has ridden with us on the bike ride previously. “The power of strong relationships is seen so clearly at events like these. So many people coming together for a charitable cause, from different companies, histories and backgrounds; they all have their reasons for contributing. Events like this demonstrate our shared value to connect the world and make it an equitable and inclusive place.”
Digital inclusion, the theme of this year’s bike ride, describes the growing concern that not everyone has the skills to interact with the world digitally, has a regular connection to the internet or can access vital services due to accessibility limitations. Almost three billion people worldwide are digitally excluded and fall into these categories. We’re rallying together with our partners and fundraisers to make sure that every voice the world over is heard.
Our efforts are further strengthened with thanks to Atlas Edge, Axians, Becer, CDW, FTI Delta, Salesforce, Sify and Zscaler.
You can donate or learn more by visiting the dedicated Colt Bike Ride homepage.
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